Job Information
AutoZone, Inc. Especialista Mercadotecnia in Monterrey NL, Mexico
Position Purpose
Work to support the Sr Advertising Supervisor in order to execute and follow up on the different yearly marketing campaings and programs: developing the "Duralast" campaign, executing advertising strategies and ensuring to communicate the right message to customers. The position acts as a liason with the creative agency, print suppliers and Commercial teams to ensure that the flow of information in the advertising process is uninterrupted and clear.
Primary Accountabilities
Ensure every marketing work is delivered on time and correctly through daily interaction and follow up with creative agency and print suppliers.
Support Sr Advertising Supervisor while executing and follow up with suppliers, commercial, operations teams, and other related departments, developing branded and promotional contents and communicating benefits; as well as the communication of stores through different channels (printing, digital and mass media).
Produce marketing contents as "CET", "La ventaja profesional" and other initiatives to increase Brand Awareness with our customers, featuring our own brands and key vendors.
Responsible of create, validate and upgrade master graphics and visuals for all marketing materials adhering to brand guidelines.
Work as an integrated team to create communication strategies, advertising campaigns and brand tactics.
Follow up to quotes and budget.
Education & Experience
Level of Formal Education: A Bachelor's degree (BA, BS) or equivalent.
Area of Study: Marketing, Communications, Business
Years of Experience: Three to five years.
Type of Experience: Coordination and planning of marketing annual plans, administration of budgets, people and time management. "Account Executive" in advertising agency.
Special Certifications or Technical Skills: Strong language skills, capable of synthesize technical data into a easy to understand communication
Other/Preferred: "Ability to discuss strategic and sensitive issues and think outside the box, English. Basic experience in advertising pre-, pro- and/or post-production processes.