Job Information
AutoZone, Inc. SEO Product Manager in Memphis, Tennessee
SEO Product Manager
Summary :
Responsible for advancing the company’s eCommerce business and the SEO program by leading and executing strategies in the specialized areas of Technical SEO product management, Site Audit, Local, and SEO Analytics and reporting. Accountable for overseeing SEO deliverables and optimizing the company’s websites for Google, Bing, and other search engines through the organic search for B2C, B2B, Mexico websites, and other international sites to be added as growth indicates. Successful candidates will have demonstrated experience working on a large-scale B2C (preferably multi-channel retail with attribution to DIY store sales) or B2B website or agency equivalence with international exposure and coordination with third parties.
Responsibilities :
Responsible for the strategic management of new and existing SEO initiatives that will drive organic traffic, conversion, and revenue growth
Work closely with IT, Marketing, Merchandising, and other process managers on the Digital Experience teams
Help define technical SEO roadmap and lead in execution. Communicate roadmap, performance, and plans to stakeholders
Ability to represent the SEO team in technical-level discussions with internal stakeholders, effectively communicating and gaining buy-in on product opportunities, needs, and expected outcomes
Define and manage the technical SEO auditing process and responsible for communicating to internal stakeholders
Conduct comprehensive, prioritized site audits and proactively identify on-page and technical SEO opportunities that drive organic traffic at scale
Monitor and analyze site performance using a range of SEO and site analytics tools, providing comprehensive reporting to internal stakeholders
QA of technical SEO during releases and implementations
Manage third-party relationships and efforts that support the SEO program
Take the lead on key technical SEO initiatives and projects for the organization across IT, Marketing, and Merchandising
Leverage prior and new SEO knowledge to enhance projects that drive solutions for real-world problems
Create synergies between Content, Technical, and Link development strategies to increase the performance of the overall SEO program
Responsible for consulting and contributing to the company’s global SEO presence
Leverage Google Search Console to understand and take tactical action to maintain and improve SEO rankings
Measure and analyze the impact of existing functionalities
Build strong internal relationships and improve organizational knowledge of SEO
Work closely with website analysts to understand the impact of all SEO activities and hurdle rates for new activities
Partner with the AutoZone Content and Catalog teams in developing processes that ensure SEO value and optimizations
Requirements :
Strong product and project management and leadership skills
A substantial understanding of technical SEO factors for large eCommerce sites, such as site architecture, discoverability, canonicalization and redirects, internal linking, schema, dynamic content, UI/UX, and site audit
A solid mastery of interpreting and understanding code, familiarity with modern frameworks (react, stencil, etc.), and implications on SEO Experience using enterprise SEO platforms and tools
Minimum of 5 years of SEO experience in a multi-channel retail environment
Expertise with Google Search Console, Adobe Analytics, Yext, and preferably, React, WordPress, and Lucidworks
Ahrefs, SEMrush, and SimilarWeb experience
Management of third-party relationships, vendors, and SEO agencies
Team management experience is a plus
B2B and B2C experience
Other Required Skills:
Effective communication, interpersonal, and collaboration skills
Ability to understand and leverage technology for customer experience and sales growth
Ability to work and communicate with all levels of the organization
Ability to relay strategic direction, goals, and tactics to external partners
Strong planning, analytical, and problem-solving skills
Ability to use Microsoft Office, Teams, and JIRA
Self-motivated with the ability to work independently and as a team member
Execute effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals
Business case analysis, planning, project management, and presentation skills
Proficiency with new tools, technology, and techniques in the SEO industry
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